09 October 2011

Roundup
I’ve been lazy, sort of. This year’s Sydney Running Festival saw me in the 9k, at about 55 minutes, instead of trying for another half marathon, and there’s been lots of other running around, by which I mean trips to Melbourne for work, another round of which starts on Tuesday.
Meanwhile, there’s been the various Nobel Prize winners, and the usual nationalistic spin these receive, such as the headlines here touting the participation in physics by the local boy, one of three to take the prize as a team, whereas the U.S. accounts pretty well ignored him. As they would. Pretty much no coverage of the literature prize, which would have all been different if the Syrian favourite had taken it home. Assuming Syria is home. Or not home, if not.
And Steve Jobs has died, of pancreatic cancer, poor bugger. Sorry for his friends and family. But has the world really lost such a genius as warrants flowers piled up outside the Apple Stores, including Sydney’s location at George & Kent Streets? And Facebook tributes? O.k., I’ve never been one to take up the whole Apple experience, but I don’t have much need for a home PC than the internet and a few basic applications, and work is just work and pretty well limited, for me, to the same set of software. So operating systems or not, Apple and Steve Jobs have little to do with my life, despite owning an iPod Shuffle and a Samsung Android phone (that pretty neatly rips off the iPhone look and feel). Steve Jobs made me buy something. So have lots of other unsung marketers , designers, sales personnel, waiters, waitresses, typographers, whatever. I’m glad he made good on the promise I’m sure everyone saw in him, and admire how he pulled Apple back from the brink more than once (having pushed it there himself at least once, and having made his own dumbass moves in between – remember Next? How’d that work out? Oh, yeah, back to Apple, then). But the endless mourning keening? C’mon. He made you buy things. He didn’t change the world. Facebook and Twitter run on Windows, too, and started there, and mobile phones predate Jobs, as do touch-screens and e-books. We may employ the refinements he added to the tools we had, but the refinements weren’t his and were coming anyway. Getting there first makes him a better salesman, and that’s been enough. Just remember, he made you buy things, even when you already had things, the same things, but that doesn’t make him Gandhi, let alone Jesus.