Pain So Neurofen has been found guilty of deceptive practices, marketing its product with different packaging, different names, different prices, and different claims, all when it was the same stuff all along. Now they'll be liable to anyone who can prove they bought into the marketing, which won't come to much. But what's especially funny? I was in a shop just last week and saw all these products still on the shelves and still priced differently - albeit on sale, presumably to clear them from the store in advance of the judgment. But will there be any liability on retailers for continuing the deception?